About Us

Living for watersports since ’84

The Riding Not Hiding journey began in 1985 on the breathtaking Sandbanks Peninsula in Dorset. Drawing from our extensive background in windsurfing and kitesurfing, and fueled by a genuine passion for water activities, the transition to paddle boarding felt like a natural evolution. Riding Not Hiding was founded with the mission to introduce the market to an unparalleled collection of paddle board accessories.

We hold ourselves to high standards, diligently designing and sourcing top-quality manufacturing to ensure we provide the very best in paddleboard accessories. Looking ahead, our vision extends beyond maintaining excellence; we aim to continually grow and adapt, offering not only the best but also the perfect solutions for all aspects of paddleboarding.